Our Approach to Advertising Effectiveness Evaluation
Expert-driven, clear, and objective
We employ advanced analytics and sector-proven frameworks to bring transparency to campaign results. Our methods are designed to interpret data meaningfully and translate insights into practical guidance for your advertising.
Results may vary depending on campaign variables and market conditions.
Meet Our Analytics Experts
Specialists with experience in market insights
Lauren Bennett
Lead Analyst
Master of Business Analytics University of Sydney
BrightEdge Analytics
Key Skills
Methodologies
Certifications
Combines market insight with technical expertise to deliver clear reporting and actionable recommendations for clients.
Lauren brings more than 10 years of experience in market analytics, helping brands understand where campaigns succeed and where improvement is possible. Her analytical focus is complemented by a passion for helping clients see actionable pathways in data.
Jonathan Wu
Senior Data Strategist
Bachelor of Information Systems Monash University
MetricView Group
Key Skills
Methodologies
Certifications
Expert in multi-channel campaign reviews and integrating analytics solutions with client workflows across multiple sectors.
Jonathan has a proven ability to identify patterns that drive business growth. His work with diverse organisations enables him to directly address campaign performance and integrate findings into actionable improvements for clients.
Amelia Tran
Client Success Manager
Bachelor of Commerce RMIT University
InsightFirst Agency
Key Skills
Methodologies
Certifications
Bridges analyst insights with practical client application, ensuring recommendations are tailored and result-oriented.
Amelia ensures that every recommendation provided by our analysts supports business objectives. Her role is crucial for transforming technical analytics into strategies that are clear, relevant, and actionable for every client stakeholder.
Ethan Ryan
Research and Data Lead
Master of Marketing Science University of Melbourne
Precision Market Lab
Key Skills
Methodologies
Certifications
Synthesizes large data sets to uncover trends and produce evidence-based findings for practical advertising recommendations.
Ethan leads data collection and analysis, consistently uncovering trends that shape our reports. His expertise is vital to delivering insights that are comprehensive and actionable, helping clients untangle complex campaign data.
How We Evaluate Ad Campaigns Effectively
Our structured process ensures clarity and actionable results for every client.
Objective Setting and Requirement Gathering
We begin by establishing your campaign goals and key performance indicators, ensuring metrics align with your business needs for meaningful evaluations.
This phase builds a mutually understood foundation for the analysis.
Data Integration and Quality Assessment
We consolidate data from various advertising channels, carefully reviewing accuracy and completeness so the insights are robust and credible.
Proper data handling guarantees integrity throughout analysis.
Advanced Analysis and Contextual Insights
Applying sector-relevant models, we identify trends, filter noise, and provide context-rich interpretations of your advertising data.
Our analytics translate metrics into strategic recommendations.
Reporting and Ongoing Review
We deliver structured reports tailored to your organisation and offer ongoing support to review campaign evolution and address emerging challenges.
This approach promotes long-term campaign refinement and adjustment.
Market Analytics Review Dashboard
See how our approach compares to typical market providers
Make an informed decision with a practical summary of strengths. These key measures highlight how our methodology delivers clarity and strategic value.
lanthoreviq Analytics
Comprehensive, objective market analytics for campaigns
Market Compare Co.
General overview with basic reporting features
Reporting Clarity
How understandable are findings for decision-makers?
Actionable Recommendations
Are insights usable for real campaign improvements?
Channel Coverage
Does the platform review all major ad channels?
Support Continuity
Is ongoing assistance readily available?